A LinkedIn Creator's Take on "The Last of Us"
This post contains lethal doses of sarcasm if read irresponsibly.
From the opening scene of #TheLastOfUs, each plot point leaves us with scary foreboding dread. That’s why you always need to adapt your survival techniques. Don’t let your customers turn into zombies.
Here are 4 tips on email marketing from “The Last of Us” you can leverage to transform your SMB into a multi-platform revenue-maximizing easy-to-use direct-to-consumer B2B unicorn.
1. It’s OK to let go
Sometimes you have to accept that the content you love won’t make it. If Joel had to watch his child die, you can let go of content that doesn’t serve your user base.
2. Your audience is multi-layered
The writers of #TheLastOfUsHBO adapted the show beautifully by taking Bill—a relatively one-dimensional character—and giving him purpose and a beautiful, fulfilling life. Your consumers are like Bill, with varied wants and needs. Successful SaaS marketing and SEO content development are relatable to your audience and will emotionally connect with them. If your enterprise offers blockchain management and crypto investing, add links to turn your subscribers into clicks!
3. Be vulnerable and use emotion
Episode Three was a tearjerker and a great reminder to use emotion to your advantage when you’re trying to convert sales. “The Last of Us” is about choosing love and family, and giving them a car when they need it. We offer turnkey solutions and documentation tools to turn your customers’ dystopian challenges into a beautiful dystopian exchange.
4. Pick a good partner
It’s not quite an apocalyptic wasteland, but email marketing is just as scary if you don’t have a strategy for revenue maximization and CRM outsourcing. Just like Ellie has Joel, make sure you have a management platform that works WITH you. Find a loyal partner to collaborate with for on-demand consulting for optimizing KPIs. Our solutions are simple, and we won’t eat your brain!
Brandl is always hunting for new clients and we’re happy to solve all your email needs.
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